Gina Wrote It.

Clear your plate of copy.

Get back to what you love.

You love what you do. Or at least, you used to. 

You loved it so much, you decided you wanted to build a business that allowed you to follow your passion, in a way that added value to the people that can’t quite do your thing as well as you. 

Now that thing you loved so much has become a bit of a nightmare, and as long as you can remember, your plate has been full with things you don’t really care for. Like writing copy.

If there’s one thing I love more than copywriting, it’s taking copywriting jobs off the plates of busy business owners who keep getting distracted from doing what they love.

I do what I do so passion-led people can get back to: 

  • Doing what they love

  • Improving what they deliver 

  • Creating renewable value for their community 

  • Or just having a lie down in a dark room with a stiff drink

I’m just here to help free up your time, not tell you how to spend it. 

Fancy a slice of that pie?

Let’s make some room on that plate of yours. 

who the hell is Gina?

who the hell is Gina?

Get to know me, why I love writing, and the kind of people I love writing for.

Let's work together.

Let's work together.

So what don’t you love about your to-do list?

I reckon there’s a way I can help take the stuff you don’t find fun off your plate.

Cleared Plates

  • Gina is blooming brilliant. She has supported us with both our own content and that for our clients too, and I am confident in saying that her work is some of the best we've had with a copywriter. I wouldn't hesitate in recommending her to anyone. She is patient, pragmatic, and takes great initiative which makes our lives so much easier! Thanks Gina for all your support.

    Laura Norman | Chroma Marketing

  • Gina spent time with me to understand not only the service, but my business as a whole. She really encapsulated this into the guiding principles she defined for the business, in a way I've never been able to before. With the messaging for my service, she drew out all the important points perfectly. It's meant that doing the marketing around the service has been simple and straightforward- I knew exactly what I needed to talk about! I couldn't recommend Gina more highly. Not only is she a fantastic writer, but she takes the time to really get to know the essence of what it is you do - and she's just a lovely person to boot!

    Fliss Lee | Honest Folk

  • What a talent! We often talk about ROI in business but I can't really do justice to Gina and the service she provides. Gina has given wings to our mission. Gina gets under the skin of your purpose and your clients needs. She provides clarity to ideas and goals. Gina enables your business to speak directly to your audience. The service Gina provides not only supports the business but the people in the business. She is also super kind, professional and friendly. An asset to any business.

    Michelle Jones | Kind Currency

  • Working with Gina has been an absolute game-changer for our team. Her valuable support and unwavering commitment have truly stood out. What sets Gina apart is her remarkable ability to grasp not only the intricacies of our tone of voice but also the essence of our brand. Gina has seamlessly translated our vision into words, creating content that resonates deeply with our audience. Gina's dedication to understanding our unique voice and brand identity has resulted in copy that feels genuine, relatable, and compelling. I love working with you!

    Steph Cawood | First Event

  • Gina's workshop on "Share your story and speak to your customers" was an absolute game-changer for our Mayfli Community Sellers group! Her delivery was captivating, engaging, and left everyone feeling inspired and motivated. We all walked away with valuable insights and practical strategies to effectively communicate with our customers. I can't recommend Gina's workshop highly enough, and we're eagerly looking forward to having her back again in the future. Thank you so much.

    Racheal Straughan | Mayfli

  • I recently worked with Gina to update the copy on my website to reflect a change in my brand and service proposition. Gina is so easy to work with and the process very efficient. First Gina took the time to understand my business and how I wanted it to be reflected in the copy, I then sent her brain dumps of wording which she masterfully turned into really down to earth copy that will land well with my target audience. She acted promptly on any feedback I gave and was polite, friendly and professional throughout the process. As an SME herself she really understood my target audience and was able to place herself in the shoes of a potential client. Often as a business owner we can be too close to our own business to write the copy with our clients in mind. This is what Gina did so well. Thank you.

    Brenda Etchells | Business Mentor

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