Storytelling
Serve up your story with blogs, case studies & viewpoints
Telling stories is one of the best ways to connect with people.
The right stories can position you as an authority in your field, capture your experience and expertise, and create personal connections between your brand and your community.
Your business is jam-packed with high-quality, raw ingredients for the perfect story.
You just need someone with the time and the language flair to blend them together to create engaging and digestible content.
How can I tell your story?
Blog
Add value to your audience with educational content around what you do. Things like business updates,
Case Study
A detailed deep dive into how you’ve added value to the life of one of your clients, showcasing your services and expertise along the way.
Viewpoint
Showcase the expertise and perspectives of an individual in your team, and share your views on a specific issue or topic in your industry.
I’ll untangle stories waiting to be told in your business, turning your authentic experiences into an engaging blog, case study or viewpoint.
As well as being packed with expertise and experiences from the heart of your business, your content will also be SEO optimized with relevant keywords, a meta title and description. All you need to do is upload it to your content platform of choice.
That’s a big copy job taken off your plate.
Your Story: Organic, Locally Sourced, and Deli-SEO-us
How it works…
Step 1
You fill out the discovery form below, telling me a bit about your business, and what you’re looking for with your storytelling.
Step 2
We’ll then book a discovery call to fill in the gaps around your needs so I can get the full picture. Together we’ll hone in on which story your community needs to hear, and who I need to speak to to find out more.
Step 3
I’ll write up a brief sheet based on our call and the information you included in your form, so that we’re both confident we’re on the same page.
Step 4
Once you’re happy, I’ll then book in my call with your interview subject to get the info for your story, even if it’s just you!
Step 5
I’ll write up your content, and send it back to you for a maximum of two rounds of edits.
Ready to serve up some stories?
FAQs
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This is designed for busy business owners who understand the importance of creating compelling content, but who don’t have the time to create it themselves. This includes blogs, case studies or interview pieces that have been carefully crafted to add value to your target audience and share your expertise.
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Absolutely! During our discovery call we can come up with the best formats to fit your content.
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I’ll book a call with your in-house expert on the topic. That’s either your client, an expert team member, the person whose viewpoint you want me to capture, or you! During the call I’ll tease out all the key info and make sure I’ve got the story straight. Then I’ll translate this into an engaging piece of written content.
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Absolutely! No one knows your business like you do, and you’ll know which topics your audience will want to hear more about. I’ll bring my copywriting and storytelling spin to things, but ultimately this is about capturing the content that already exists within your business.
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As soon as I’ve wrapped up my interview call (note, not the discovery call), it will take me 2 weeks to turn it into a piece of written content.
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Yes, I’ll conduct the interviews myself. All I need is the email address of the person you want me to chat to, and I’ll be in touch with them to find a suitable time.
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If you’d prefer to be there when I do the interview that’s absolutely fine by me! But if you’d rather I crack on and leave you to get on with other things, that’s also fine.
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Yes, I’ll add the relevant keywords to each piece of content so that what you’re sharing brings in the right audience online. I’ll also write a meta title and description for each blog post too.